Maybank Kim Eng Securities (Thailand) PLC unveils its business strategy for 2021 with an aim to become the leading integrated investment company. To meet all investors’ needs, the company continues to strengthen its organisation by accelerating human resources development, optimising employee performance, including developing research on stock analysis to be more up-to-date, comprehensive and accurate. Furthermore, the company also drives its business with sustainability under the ESG approach so the business will continue to leapfrog in the midst of high competition.

Mr. Montree Sornpaisarn, Chief Executive Officer, Maybank Kim Eng Securities (Thailand) said that the company's performance in 2020 is considered satisfactory. We achieved a profit of 484 million baht or a growth of 90.17%. Most of which came from an increase in commission income although the Covid-19 crisis has affected the global economy. But at the same time, the beginning of the year 2021, the securities business is considered to be bright. The average trading volume is as high as 99,000 million baht per day. This has created a significant buzz for the capital market since the beginning of the year. And we set a target for 2021 to grow at least 10%.

For the year 2021, MKET is fully prepared to be an integrated financial institution with a wide variety of investment products that can meet investor’s needs such as brokerage services (Equity), derivatives brokerage services (Derivatives), Mutual Fund Selling Agent, Offshore Trading including Investment Banking. Moreover, our research team recently won six prestigious IAA AWARDS 2020 awards. And this year we have also upgraded a large number of research produced each day, bringing together a summary of interesting issues presented to investors in a concise, comprehensive, quick and easy accessible way. That includes the morning programme #ATO Station via the company's Facebook page. The programme is very popular among investors, with up to 3,500 LIVE views per day. MKET is also preparing to launch “Investment Management” (IM), a personalised portfolio design solutions service to fulfill our strategy from trading to investing. 

In the meantime, the company realises the importance to conducting business with sustainability or ESG covering the environment, Social and Governance. This is because we believe that ESG approach will bring sustainability for long-term business plans. In terms of environment, our research team has created the ESG stock list for investors who are interested in the ESG stocks. We also joined Care the Bear programme, an ESG programme organised by the Stock Exchange of Thailand to encourage the listed companies to participate in reducing carbon footprint to encounter the climate change.  We also focus on reducing, reusing and recycling for better environment in the workplace and turn to be paperless organisation.

In terms of good governance, the Company has campaigned for its employees to perform their duties with honesty, always have professional ethics, with a strict supervision policy. In addition, important policies have been established such as the Zero Tolerance Policy, the Anti-Money Laundering Policy, and various programmes under the ESG guidelines throughout the years with an aim to create a sustainable organisation in the long run.