New Corporate Name Reflects Alignment to the Maybank Brand,
One of the Most Trusted Brands in the Region
[Bangkok] 15 December, 2021 – Maybank Kim Eng Group announces plans to align its brandname and the names of its entities to Maybank as the masterbrand. This alignment sees the parting of “Kim Eng” from the name and logo.
The Group is now known as Maybank Investment Banking Group (or Maybank IBG), and entities in its markets globally have adopted new company names and new logos. Maybank Kim Eng Securities will now be known as Maybank Securities.
“2021 is the 10th anniversary of the acquisition of Kim Eng, then the largest equities franchise in the region, followed by the formation of Maybank Kim Eng as a brandname. From a single market entity in our home, Malaysia to becoming ASEAN’s leading homegrown investment bank, it is a testament of our commitment to deliver to clients. Our success is measured against that. We have been consistently ranked at the top of ASEAN league tables, and have been voted ASEAN’s Best Broker for eight consecutive years. In Malaysia, we have maintained our leadership by being recognised as the Best Investment Bank six times over the last 10 years,” said Ami Moris, Chief Executive Officer of the Group.
“From day one, we brought the whole of Maybank including the expertise of Maybank Investment Bank in Malaysia to serve clients’ advisory, funding and investing needs. Aligning the brand closer to Maybank reflects how Maybank Kim Eng has evolved to what it is today and how we want to move forward more cohesively to realise our ESG-first ambitions as a group, humanising financial services for clients and communities.
“Cognisant of megatrends such as climate action across the world, we must adapt. The next 10 years for Maybank IBG will be about becoming the region’s leading Sustainability-First investment bank aligned with Maybank group's ambition.
“As a stakeholder-oriented bank, we naturally want to take the lead in championing the ESG (environmental, social and governance) agenda in ASEAN. This means becoming top of mind for clients in sustainable investing, sustainable financing and sustainability thought leadership.
“While remaining committed to ideation and building deep intelligence in ASEAN, we now have a sharper focus in supporting clients transition to Sustainability-First businesses, and ensuring equitable prosperity in the communities we operate in. The change in brandname to Maybank IBG marks this new chapter for us.”
Mr. Arapat Sangkharat, Chief Executive Officer of Maybank Securities (Thailand) Public Company Limited, or MST, said “this is an important milestone as changes are beyond brandname alignment across countries. It represents an integration of Maybank entities into one borderless company with aligned vision. Our combined intellectual capital and capabilities across the region will enable MST to exceed clients’ needs and expectations. We look forward to the next 10 years, particularly in democratising investing for the mass and in taking leading role in socially responsible investing”.