Maybank Securities (Thailand) transforms its business and aims to democratise investment opportunities
Collaborating with global investment firm BNY Mellon Investment Management to develop world-class services
Bangkok, Thailand, 23 June 2022 - Maybank Securities (Thailand) Public Company Limited, or MST, is a leading investment business owned by Maybank, the fourth largest bank in Southeast Asia by assets. MST is pursuing its goal of becoming the foremost investment house for Thais. This will include upholding strategies aimed at democratising investing, transformation of the business into a modern organization and, by developing new-gen management, as well as leveraging expertise in digital wealth services, we aim to enable customers to access their investments anytime and anywhere.
Today, Maybank Securities (Thailand) announces their partnership with BNY Mellon Investment Management (BNY Mellon IM), one of the world’s largest investment managers with US$2.3 trillion in assets under management, offering unprecedented opportunities for its customers to navigate through the global investment landscape.
Mr. Arapat Sangkharat, Chief Executive Officer of MST, said that, for 30 years, Maybank Securities (Thailand) has been the leading financial broker in Thailand, and continues to grow. The company has been trusted by generation after generation. At the recent Alpha Southeast Asia Best Financial Institutions Awards, MST was recognised as the Best Retail Broker in Thailand for the 12th time in fifteen years. Maybank Investment Banking Group was voted Best Broker in Southeast Asia for the 9th consecutive time. Today’s world is, however, changing and customers’ needs are changing as well. Business has had to adapt fully to this digital era, so has Maybank Securities (Thailand). We continue to accommodate these changes, leveraging the latest technology to enhance our business. We regard this as "The Opportunity of Change," aiming to create business opportunities through change and development, with:
1) A New Brand: We rebranded and changed the company name to Maybank (Thailand) at the end of last year and we are gradually introducing a new, fresh and lively look, focusing on a positive attitude and professionalism.
2) A New Team and Culture: We have a lot of new generation people joining the team. We have been adjusting to agile working and adapting to an open plan work environment to facilitate a more efficient operation, while still focusing on the highest level of professionalism.
3) New Investment Solutions: We are offering new products and services to meet the needs of individual and institutional investors from both local and overseas, and we aim to sustainably create wealth for our customers.
Additionally, we have developed the "Maybank Invest” (MBI) application, a new tool which will enable customers to complete investments in various financial products, all in a single application. The service encompasses stocks, funds, debentures and more, both local and overseas. Artificial intelligence (AI) will also be applied to customer data, to enable investors to align their portfolios properly and choose investment products which meet their needs in the most efficient way. Maybank Invest features a wide range of investment functions, meeting all customer needs. The Maybank Invest app is slated for its official launch by the third quarter of this year.
Furthermore, Maybank Securities (Thailand) prioritises sustainable business development by focusing on three main aspects. These include wealth investment with an emphasis on providing accurate and safe investment knowledge to investors and the general public, including information on business operators who adhere strictly to the principles of good governance; creating a liveable society by actively working with clients and communities to promote and finance sustainable businesses and raising awareness of environmental protection with a commitment to reducing our own carbon footprint and reaching a neutral position for Scope 1 and 2 emissions by 2030.
The partnership with BNY Mellon IM will leverage their model portfolio services to enhance asset management and investment planning services, and offer world class expertise to our customers. According to the partnership, BNY Mellon IM will offer Maybank Securities Thailand five portfolios of different risk levels and another five with different volatility targets. BNY Mellon IM will support Maybank Securities Thailand in the construction and ongoing maintenance of the model portfolios, including asset allocation, risk management and manager selection. With these output and support from BNY Mellon IM, Maybank Securities Thailand will exercise its discretion to select and modify the appropriate portfolios for its eligible clients in the Thailand market as its system decides their risk profiles and volatility targets suitable.
“Leveraging the strength of our global franchise, BNY Mellon Investment Management is excited to offer our bespoke investment solutions to Maybank Securities Thailand, assisting and supporting them in the model portfolios provided to their clients in Thailand,” said Mr. Doni Shamsuddin, Chief Executive Officer, Asia Pacific at BNY Mellon Investment Management.
“This partnership with BNY Mellon Investment Management is an important milestone, which strengthens the investment advisory and the wealth management capabilities of Maybank Securities (Thailand). It enables us to offer more insightful information and to increase the value of product offerings for existing and new customers. It will help the company develop its wealth management and investment business, moving forward with the vision to become the number one investment advisory in the hearts and minds of the Thai people,” said Mr. Arapat.